20 Minutes Into The Future

I recently bought these:

It’s a full set of Max Headroom stickers from 1986. Although not labeled as such, these were a Topps product and are mostly based on the TV film that introduced the character, although some images clearly come from The Max Headroom Show.

I was surprised to learn these existed since I’d never heard of them, and while wax packs do exist, I can’t find an image of a box anywhere. I have read claims that the set was released in very limited quantities in the USA only, and another online article claims it was sold as sets only (which can’t be true since there exist wax packs on eBay). It’s a mystery!

The first two-thirds of the stickers resemble fairly standard Topps-style trading cards from the mid 1980s, only they would be mostly meaningless to non-fans since the images seem to be in random order and the backs contain no text; instead being dedicated to two large ‘puzzles’ of Max:

The remaining quarter are foil stickers, which are reflective, slightly embossed and very impressive for a 1986 set. However five of them are extremely unusual, especially if you’re familiar with the character:

These look like poses the actor that played Max (Matt Frewer) did to test the prosthetic or perhaps to be digitized for marketing purposes. I’ve never seen these images on any other Max Headroom product and they seem out of place here!

The backs of the foil stickers contain the origin of Max taken from the film:

This is curious for a few reasons. Firstly I don’t think the film ever screened in the USA (and in fact Max himself didn’t catch on here until about a year after the rest of the world) and secondly it doesn’t say much at all about Max himself! Once again this would have been a confusing product for non-fans.

These didn’t cost me much (<$20) and the stickers are in perfect condition so it’s a fun curio for my collection. I’d love to test and see if a sticker still worked, but I don’t have any doubles so I’ll never know. Likewise I doubt I’ll ever know the true history of this weird product. Do any of you remember these from 1986?

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