Panini has been releasing sticker albums for decades now and the format has barely changed: you buy an inexpensive booklet with pages full of empty spaces waiting for stickers to be applied. The stickers are of course purchased separately in packs, like trading cards. Collecting them and sticking them in the album fills out the pages until you have a nifty picturebook. Aimed mostly at children, hundreds have been released – and continue to be released – since the 1970s.
Unfortunately, very few of these ever make it out of Europe. In the 1980s for instance Panini released loads of such albums for every imaginable kid-friendly film, but most were Europe and the UK only. A few were released in Australia when I was a kid, but they weren’t of little interest to me (Smurfs, football albums) so this was never a big part of my childhood.
In the years since I’ve bought a few more while on trips to the UK or Europe (a few different Star Wars ones, a WWE one) but with the exception of various sports albums or properties for very young children Panini still seems to mostly ignore the US market, and I’ve never had much experience with collecting the stickers or filling an album… until now!
When Panini announced a Warhammer 40k sticker album I was astonished, since it seemed so out-of-field compared to their other properties. But given how many other sets they have recently published – based on films, video games, toys, sports and even animals – it’s not unusual. It’s very specific though, and certainly aimed older than most of their other albums. The initial announcement was tempered (for me) by the followup that it would be England only, and exclusive to physical Warhammer stores. Bummer. However shortly after it was released sellers offered it on Amazon, which is how I got my album and a box of sticker packs.
It’s a beautiful album, full colour and crammed with detail and information. There are 204 stickers to collect, and each pack also comes with one of 50 ‘hero’ (trading) cards. The stickers are glossy and come in several shapes and sizes, some with various types of foil or holographic coating.
Over the last few weeks I’ve been opening packs and sticking the stickers into the album. With 50 packs I only had 200 stickers, and knew I wouldn’t be able to complete the album, but I hoped I’d make a good effort. It’s been a lot of fun, and now I know had Panini products been widely distributed in Australia when I was a kid I would have gone bonkers for them!
I’m impressed with how seamlessly the stickers match the book. In photos the page looks more matte than it does in real life, and when stuck (and aligned correctly) it can sometimes be difficult to see where book ends and sticker begins. A completed page doesn’t look like an array of stickers as it did back in the older versions (such as in the Gremlins book from the 1980s, shown in the photo at top).
The first and last page of the book contain 6-sticker murals. I was unable to complete either of them, and the above is as good as I got. There are many 2 or 3 sticker murals as well, most of which I completed. As you can see, the stickers align together nearly seamlessly (although I will admit I was extremely careful when applying them).
That’s a shot of two of the trading cards. Of the 50, I got 34 which I think is a good approximation of how many stickers I managed to get as well (about two-thirds). The cards are ok and have nice art, but are more a bonus than a reason to buy this collection.
Worth mentioning is the lore of 40k. If you know anything about Warhammer (which is a table-top strategy game played using miniatures) you know it has a bonkers story, and the snippets of lore in this album reinforce that. These aren’t just soldiers in robotic armor fighting orcs and demons: there’s all sorts of madness on both sides of the eternal war that is our future 38,000 years from now!
Once I had finished opening all my packs, this was the only one double-page of the album I managed to fully complete. Can you see the 11 stickers in the above photo? As I said I estimate I got about two-thirds of the stickers, which means I got about 60 doubles (which will go to Adam). Panini has a service where you can purchase individual stickers directly (for £0.28 each) which is nice for diehards, but I’m happy with my incomplete album and won’t try to finish it.
Overall I’m extremely impressed with this collection, and would love for them to not only make more genre-specific ones (such as Dungeons & Dragons or Ultraman!) or at the least sell more of them in the USA!
That book and stickers is rad to the power of rad.