So as a regular customer, I was invited to join the Chipotle Grill ‘farm team’.
I was given a code and a website, and have already registered and finished the first part of chapter one of the experience. It looks like this:
Lots of questions and videos and little games and polls and whatnot. It keeps track of stats; you can earn achievements. Quite an impressive website to be honest.
What’s it for? Well it seems, so far, to be educating the ‘player’ about Chipotle Grill and their use of sustainable farming. Seems to be preaching to the converted at this point, since only repeat customers are apparently invited to join.
Oh well, I’ve already earned a free burrito and a t-shirt (no joke!).
There looks to be 4 chapters in total, each with multiple parts, and dozens of achievements to earn. It’s all time-unlocked, and looks like it will take months to complete. I wonder what awaits me at the end?