Robot Claw

At a convention a few weeks ago for the princely sum of $5 I bought this:

It’s one of the very earliest video game magazines, dating to before the ‘crash of 1983’. It’s from the same publisher of the old sci-fi magazine Omni, and the format is very similar (silver pages, yellow pages with fiction, somewhat pretentious tone).

This was very much a magazine without an audience. The inclusion of fiction, the monthly news round up heavy on business content and the (repulsive) interview with Don Imus suggests they were going for the Playboy approach. So much so I’m surprised there’s no cheesecake photos!

That said it’s also an interesting curio from the earliest days of my favourite hobby! For instance I was surprised by the lavish adverts for Atari 2600 games:

(By the way I’m ripping off Ashens here and taking photos of the magazine on a couch rather than scanning it. Hey I’m lazy!)

And the lengthy strategy sections – which take up a decent amount of the magazine and cover arcade and 2600 games – are charmingly low-tech:

The middle one is a four page guide to the arcade game Kangaroo which was probably mostly forgotten even when this issue shipped!

There’s also a guide to third-party 2600 joysticks, a lengthy but superficial article about pinball machines, too much fiction and a lot of uninteresting (even then I suspect) ‘monthly news’.

What isn’t well-represented though are advertisements. I’ve shown some above, but there are very few in total and many of them are clearly there as part of some paid-content promotion:

That’s just one of two ads for Cosmic Creeps, an Atari 2600 game profiled and given a strategy guide in this very issue…

The other element common to today’s magazines that is almost entirely absent are screenshots! In fact, in the entire issue, there is a grand total on one real shot (as opposed to drawings of the screen) and this is it:

Can you name the game? (And yes, I suspect it may also be fake…)

Anyway this mag was sold at the con by a guy who flogs old magazines of many kinds, and at the same time I got some very old Dr Who magazines as well as a bunch of cheesecake horror mags. Why was he selling this one issue of a 35 year old gaming magazine? The cover!! It features a preview of sorts of Revenge Of The Jedi (tied to an article about the 2600 Jedi Arena) which includes this gem:

It was all mostly true, if a bit off with the date estimates!

Anyway a curio from the dawn of gaming time. This magazine would run another year and change names twice before becoming another victim of the crash that almost sunk the US industry, but from what I see here I struggle to wonder who bought it even then?

This entry was posted on Sunday, April 8th, 2018 at 11:33 am and is filed under Games, Movies, Retro, Tech, Time. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.