
The above was a recent marketing promotion here in the USA. Maruchan brand chicken ramen instant noodles replaced their normal outer wrapper with a Pac-Man themed one. Here’s a detail of the Pac-Man portion of the wrapper:

As you can see this was to promote the new game Pac-Man World 2 Re-Pac which I have no interest in and will never play. Apparently this packaging was available all over the US but I never saw it and KLS (who purchased this) only spied it once.

The ramen itself is identical to the normal Maruchan chicken, which is to say the cup and lid has no Pac-Man branding at all. The taste is ‘ok’, which is to say I wouldn’t have eaten this were it not for the branding, which means the marketing worked!

I thought that surely Pac-Man would have been on ramen before – especially in Japan – but a search online only located this one small example, which seems to have been a crane game prize two decades ago. I wonder how it tasted?