Back in the late 1970s dad briefly worked as a door-to-door salesperson for World Book encyclopedia. In those days World Book was sold exclusively via door-to-door sales and the company actively recruited teachers since the encyclopedia was marketed toward families with children in schools. Dad apparently wasn’t great at the job, but it led to our family receiving a full set of World Book, which would have likely been prohibitively expensive for us otherwise.
Recently I found in an ‘abandoned book’ pile a copy of the 1964 edition of the F volume of World Book. Flipping through it brings back a lot of memories since when we were kids this was our Wikipedia. If ever we needed to know anything, the answer was in our World Books!
F is 512 pages long, most of which are black and white, and the above is representative of most entries. The writing is succinct and the vocabulary easy, and it’s clear this attempts to be a comprehensive reference that doesn’t bog down with technical details.
Since it’s catered (if not aimed) at children, the entry for fractions is many times longer than the one for force and organizations such as 4H and Future Farmers of America have much longer and detailed entries than I would have expected.
As a child I read all the volumes voraciously, and especially loved the lengthy showcase entries with lots of colour. Examples in this volume include flag (there’s more than a dozen pages like the above), flower and fish:
Farm has a long and comprehensive entry, but perhaps surprisingly the longest one in this volume is furniture with 16 pages.
The most spectacular entry is frog, since it includes an anatomical drawing featuring transparent overlays. I remember several volumes had these in them and as a child these were dazzling (and the plastic hadn’t warped as it has in this nearly 60-year-old volume).
Of course this was a legitimate encyclopedia, and not just intended for school report projects. As such it includes plenty of entries perhaps not of interest to the average child:
It’s also a time capsule of 1960s America. I only skimmed through it, but I found quite a few items that would likely be different in a 2022 edition, such as this introduction to fur:
Or a six-page article on fallout and fallout shelters:
There’s also an article on faith healing that very nearly flat-out says it is legitimate medicine, and the entry on Florida mentions (factually, in 1964) that it was the most politically democratic US state. An article on factories discusses how they can beautify neighborhoods and the free enterprise article goes into some detail about how Americans are the most prosperous, healthy and happy citizens in the world…
Warts-and-all, World Book was an incredible resource to us as children, and I have many happy memories of reading the volumes almost cover to cover. In preparing this entry I was astonished to learn it still exists as a physical resource, and you can buy the 2022 edition today for a mere $999!
One of the joys of using these as a child was reading all the other articles you pass by on the way to the one you’re looking for. I hope that kids today, with Wikipedia likely the principle resource for their school reports, haven’t lost the joy of learning just for it’s own sake by browsing through an encyclopedia.