Category: History

World Book

May 5, 2022

Back in the late 1970s dad briefly worked as a door-to-door salesperson for World Book encyclopedia. In those days World Book was sold exclusively via door-to-door sales and the company actively recruited teachers since the encyclopedia was marketed toward families with children in schools. Dad apparently wasn’t great at the job, but it led to our family receiving a full set of World Book, which would have likely been prohibitively expensive for us otherwise.

Recently I found in an ‘abandoned book’ pile a copy of the 1964 edition of the F volume of World Book. Flipping through it brings back a lot of memories since when we were kids this was our Wikipedia. If ever we needed to know anything, the answer was in our World Books!

F is 512 pages long, most of which are black and white, and the above is representative of most entries. The writing is succinct and the vocabulary easy, and it’s clear this attempts to be a comprehensive reference that doesn’t bog down with technical details.

Since it’s catered (if not aimed) at children, the entry for fractions is many times longer than the one for force and organizations such as 4H and Future Farmers of America have much longer and detailed entries than I would have expected.

As a child I read all the volumes voraciously, and especially loved the lengthy showcase entries with lots of colour. Examples in this volume include flag (there’s more than a dozen pages like the above), flower and fish:

Farm has a long and comprehensive entry, but perhaps surprisingly the longest one in this volume is furniture with 16 pages.

The most spectacular entry is frog, since it includes an anatomical drawing featuring transparent overlays. I remember several volumes had these in them and as a child these were dazzling (and the plastic hadn’t warped as it has in this nearly 60-year-old volume).

Of course this was a legitimate encyclopedia, and not just intended for school report projects. As such it includes plenty of entries perhaps not of interest to the average child:

It’s also a time capsule of 1960s America. I only skimmed through it, but I found quite a few items that would likely be different in a 2022 edition, such as this introduction to fur:

Or a six-page article on fallout and fallout shelters:

There’s also an article on faith healing that very nearly flat-out says it is legitimate medicine, and the entry on Florida mentions (factually, in 1964) that it was the most politically democratic US state. An article on factories discusses how they can beautify neighborhoods and the free enterprise article goes into some detail about how Americans are the most prosperous, healthy and happy citizens in the world…

Warts-and-all, World Book was an incredible resource to us as children, and I have many happy memories of reading the volumes almost cover to cover. In preparing this entry I was astonished to learn it still exists as a physical resource, and you can buy the 2022 edition today for a mere $999!

One of the joys of using these as a child was reading all the other articles you pass by on the way to the one you’re looking for. I hope that kids today, with Wikipedia likely the principle resource for their school reports, haven’t lost the joy of learning just for it’s own sake by browsing through an encyclopedia.

Frozen Novelties (Part 3)

April 30, 2022

Since the second installment was six years ago, I think we’re long overdue for another post about licensed Australian ‘ice blocks’ from the good old days.

I remember these well. We were of course excited to have a new Star Wars themed ice block to suck on, but the inclusion of ‘Jedi jelly’ was a misstep! It was a strange semisolid material, half gummy and half jelly/jello and I recall it was very unpleasant to eat. I’m sure I preferred the older Star Wars ice blocks, and from what I read they were still available alongside the newer ROTJ version.

I have a very dim memory of the above, which was a standard choc-top style ice cream with doctor who branding. Apparently this was released in the 1980s and exclusive to ice cream freezers in shops (you couldn’t buy a box of them at the supermarket). That’s the wrapper on the right, with a stunning likeness of Tom Baker!

This is an interesting item since it was unique to Australia (the UK Who ‘ice lolly’ was different) and representative once again of how important licensed products were back then and how popular Doctor Who was in Australia.

Stickers were a polar inclusion in several series of iceblock, including Buck Rogers, The Bionic Man and the above (that’s one of the six spider man stickers on the right). It seems if you bought a box at a supermarket there would be a sticker inside, but if you bought an ice block at a corner store the owner had to give you the sticker. I’m sure I had a few, and possibly even still do in my sticker collection up in the attic!

I recall eating one of these at Charlestown Pool. I don’t remember the flavours, but I seem to remember the shapes lacked the detail shown in the marketing photo, and the colors ran when they melted. It was always fun to eat a messy ice block at the pool or beach, get it all over yourself, then go for a swim to wash it away 🙂

The Agro ice block is quintessentially Australian, and based around a wisecracking TV puppet popular with kids. It’s an obvious Bubble’o’Bill knockoff, but apparently was successful enough that Agro even had a second licensed ice cream!

As for Garfield… that damn cat was everywhere in the 1980s, including apparently in the ice block freezer! Toffee ice cream was a popular flavor in those days, and I reckon I must have ate one at least one of these once.

The more I looked the more I found, and the stranger and more unlikely the licenses became. The Mash ice block is particularly bizarre, and isn’t that almost Bob Hawke on the wrapper?!?

Some more licensed examples from the late 1970s and 1980s (apparently the fad lasted until about 1985). The Dracula one ‘bled’ and was similar to a product of the same name sold in the UK. The Space Invaders product reused old molds of ice blocks from the mid 70s named ‘Moonies’ and the Ultra Magnus one may not have actually made it to market (that’s an advertising sheet).

As for the Skippy one… it is apparently a product from the 1960s but that one image is all I can find on it! There also seems to have been Australian ice blocks for Happy Days, The A Team, Pac Man and King Kong but I can’t find any images (and suspect they were all identical to versions sold in the UK).

Not licensed, but nostalgic. Mint choc wedges were best, and I recall ‘Pepe’ well but would never have remembered the name! In fact I don’t eat much ice cream these days but wouldn’t say no to a frosty Pepe right now!

The above is a photo of an ad for a British ‘ice lolly’. I include it since I have a strong memory of an Australian ice cream also having a shaped stick, but I can’t find any evidence online. Do any of my readers recall anything of the sort from our youths?

And lastly in the previous post I mentioned my memories of an ice block with heat sensitive wrapper that displayed monster pictures and I’m pleased to say I’ve found it! This image is from a British advert for ‘Wall’s Magic Monster’ which suggests it was a similarly-named product by Pauls in Australia.

I vividly recall a day at Charlestown Pool digging wrappers out of garbages to collect the monsters, and ending up with quite the collection. I recall there were three different pictures, and I believe I cut them out of the wrappers and traded extras with friends for who-knows-what? I kept three good examples for many, many years, possibly right up until I left Oz. I used to keep them pressed between the pages of a book, but have no idea which book or what happened to it.

I bet they’re still there today…

Retro Wax Packs (Part 2)

April 23, 2022

It’s time for the second entry about opening old trading card wax packs!

Jaws 2 (Topps, 1978)

In 2020 the pandemic delayed most new release films and as a result our drive in played mostly older movies. We got to see the original Jaws on the big screen and it was incredibly good. At the time I felt I’d never actually seen the sequel and looking at these cards I’m now sure of this.

As far as trading cards go this is a competent set, but it’s an early one from Topps and they had yet to learn the lessons from the success of their Star Wars cards. This means no plot summaries, no die-cut stickers, and a poor puzzle on the backs of select cards.

As kids it was always fun to read the ‘movie facts’ on the backs of cards, since it wasn’t like we’d get that info elsewhere. But based on the imagery on the cards Jaws 2 was a film that perhaps didn’t need a trading card set 🙂

Here’s Bo (Fleer, 1981)

This is just a perplexing set. It purports to be a set of Bo Derek photocards, but the photos are all taken by her husband on what seems to be the set of the Tarzan film they made in the early 1980s.

It’s a bizarre selection of photos, especially since at the time she was a famous sex symbol selling lots of pinup posters. Surely they could/should have included a few of those images in this set?

The included poster is folded up many times and in this case had a sticker of flour-coated gum absolutely adhered to it. When unfolded it’s biggish considering the delivery system, but who would ever want to hang this on a wall?

Oh and the text on the back of the cards is very abbreviated and – to be blunt – creepy:

I can’t see who the audience for this set was!

Ghostbusters II (Topps, 1989)

I’m not a big fan of Ghostbusters, and don’t see the film as iconic as some people do. It was fun enough at the time, but I don’t recall ever being enthusiastic about a sequel, and when one finally arrived several years later I recall seeing it but remember nothing of the experience.

This card set is one of the latter ones that Topps released in wax pack form, and much like Robocop 2 (see the last wax pack post) is a by-the-books set with decent design and good print quality. The choice of a ‘wide screen SFX shot’ card is novel, but is the aspect ratio even different from the others?! The sticker card is shown in the middle, but there’s no explanation what the image is. As with other latter sets, by this time they’d stopped die-cutting the stickers which is a shame.

The film plot is summarized on the backs of the cards, which reminds me this was a baby-intensive film. Here’s a message to Hollywood: if you’re making a film in a franchise aimed at teenage boys, perhaps think twice about basing the plot around a baby 🙂

Howard The Duck (Topps, 1986)

A George Lucas film using a Marvel character?!? When this one came out in 1986 we went to see it with our cousins (Troy and Ryan) and I daresay we left the film even more confused than when we’d seen Caravan of Courage a year prior. This is a strange film for many reasons.

The card set is quite good, with a lot of nice shots of Howard and a well written plot summary on the reverse. But did anyone enjoy the film enough to actually buy these cards?

What stands out from this set is the quality of the stickers! These packs were very cheap so I bought two and both stickers are amazing:

I’m tempted to even try to stick these on something! Overall this is a fairly good set for a distinctly weird film that is worth a watch if you haven’t yet seen it.

Black Hole (Topps, 1979)

From one weird film to another! I believe we saw Black Hole at the Gateshead drive in when we were grasshoppers, and I’m sure we enjoyed the robot scenes but were bored mindless by the lengthy exposition and insane ending. This is a relic of the era of rushing out anything with science fiction content to cash in on Star Wars mania!

Faults aside, the film is visually strong, and lends itself well to trading cards. I recall buying a few packs of these as a kid, and tossing all but the cards showing Vincent and Maximillian!

There’s a well written summary on the backs of some cards, and as usual with Topps in those days we get a subset of die-cut stickers:

Oh and I almost got enough cards in the pack to make a jigsaw puzzle:

Overall this is one of the better sets I’ve opened recently, and I think would have been worth collecting had I had they been available to me as a kid. And as a bonus – since I haven’t shown any this post – here’s a shot of the 43-year-old gum I found in this pack:

There’s one more installment of this mini-blog-series forthcoming, with six more weird and wonderful wax packs from the 1980s. Watch for it in a couple of weeks!

Robot Claw