Category: Japan

Mousu Mousu

Mouse Computers is a Japanese company that makes high-spec computers for well-heeled customers. A bit like Apple for PCs. In 2017 they released this advert featuring members of the idol group Nogizaka46:

I only recently discovered this, and was immediately charmed. Not only are the girls very cute, but the song is catchy, the visuals striking and the premise absurd. It hardly matters that it’s got nothing to do with computers: it’s immediately catchy and instantly puts a smile on your face. This is an example of Japanese ‘kawaii pop’ at its finest.

The advert quickly went viral on the internet, and was far more successful than Mouse had expected. The group was riding high at the time and the ad featured some of their most popular members, so fans ate it up. Mouse capitalized on the popularity with a making-of video (which shows how much effort goes into getting the girls looking perfect):

They also produced a multi-part absurdist comedy series ‘Mouse Diner’ featuring the girls working at a cafe. This overflows with charm and made me laugh aloud many times:

A year later they followed it up with a new advert:

And they even made an animated version of the original advert and hired an Evangelion character designer to draw the girls! Alas this doesn’t seem to be on YouTube but here’s the key art:

Apparently the shops selling Mouse computers were inundated with requests for promotional material. Much of this is what you’d expect – mousepads and clear files – but I read there were also raffles for life sized standees and branded computers. You can find a lot of it for sale online these days at elevated prices:

Mouse Computers still exists, but I can’t find any mention of this campaign on their website. All the girls in the video have now left the band, and by now this ad has become just another piece of advertising history, albeit (apparently) a very successful one.

I even saw a pack of five promotional postcards featuring the girls in their mouse outfits! I’ll never find it, but you can bet I’ll be keeping my eyes peeled for that every time I’m in Japan ๐Ÿ™‚

Postcards From Japan

All told I sent us 36 postcards from Japan, and the reason I’ve waited on this post is that six of them have yet to arrive. I haven’t given up hope since after my last trip a handful of cards took three months to find their way here but I don’t want to wait that long so let’s review a selection of the ones that have arrived today.

Fuji postcards are very common, and it’s extremely likely I’ve sent you one or more over the years. The image of the Shinkansen speeding in front of Fuji is iconic, and I’ve bought and sent many cards depicting this over the years. The bottom left card is one of several 1950s-era Japanese postcards I obtained at a postcard show last summer, and you’ll see several more of them in this post.

Geisha are iconically Japanese, but aren’t exactly common. And yet they still print postcards of them, which I usually buy since they’re colourful and pretty! We saw a geisha in the wild many years ago in Kyoto. She boarded a bus in full makeup and dress, and it was obvious she was a curio even for the locals. The leftmost card shows a ropeway in Hokkaido, and I should have saved it for a future trip…

The graphic Nagoya postcards were found at a post office, which was a relief since I’d had difficulty finding other postcards in that city. The one on the bottom right came from the zoo we visited, and the bottom left one was found packed with a VHS tape in my attic during a recent cleanout. It’s over 30 years old, very flimsy, and I’m surprised it survived the mail ๐Ÿ™‚

Every day I sent us two cards, and as usual the messages were usually a general description of what we did that day on one, and some specific incident or event on the second (like what we ate or bought). This may seem mundane, but after doing this for almost two decades it’s fun going back and reading these tiny diaries.

The bottom left one came from the Alice in Wonderland shop in Nagoya with the tiny door we had to squat down to enter. It’s a lovely card and I should have bought more of their unique designs. Postcards are still very popular in Japan and it’s not hard to find good ones, which is why I was puzzled at the apparent lack in Nagoya.

These were purchased from a tiny store in Asakusa that sold mostly photos of celebrities from decades ago. This is a weird type of Japanese shop that doesn’t have a real western equivalent (maybe I’ll blog about one some time) but I was happy and surprised to see they had a small but incredible variety of (dated) pop culture cards as well!

I sent us two lenticular cards, and the Christmas one in the middle is one of them. Sent on Christmas Day, this described the fun we had shopping the otaku shopping district (Osu) in Nagoya. On the right is our new years card. I sent 14 new years cards on January 1, in four designs. Most depicted cute snakes, but as you can see ours didn’t ๐Ÿ™‚

As I understand, you’re not technically allowed to mail shaped postcards in Japan. And yet they print them, and I’ve sent many over the years and they all arrive. Gotochi cards (special souvenir postcards sold at post offices) are shaped as well, and I’ve now sent myself two over the years and neither have arrived. I wonder what’s special about gotochi cards that prevent them from being mailed internationally? (The above card isn’t a gotochi, but was purchased from a popup shop showcasing work by the artist.)

Here’s the other lenticular I sent us. It’s massive: easily one of it not the largest card I’ve ever mailed. It’s more than twice as large as a normal postcard, and I put a bunch of extra postage on it just in case. I was very surprised it arrived, and it’s given me the idea of mailing an even bigger – as big as an A4 page! – Japanese lenticular card that I bought years ago.

As for the six that haven’t arrived, I don’t remember what they depicted or what I wrote on them. I number my cards so I can extrapolate when and where I sent them (Nagoya and Tokyo) but can’t speculate why they never arrived when others mailed the same day in the same mailbox did.

And as for the stamps, here are all the unique ones on the cards I mailed us:

Some good stamps here, but I discovered something interesting at the very tail end of the trip so I think the stamps I send from Japan next time will be a lot more interesting…

All these cards are now put into the big binder titled ‘Japan’, which is so full I think I need to start another. And if you’re wondering, yes I left space for the missing six ๐Ÿ™‚

Japan Pickups: Games

I’m using ‘games’ here to describe video games and ‘TRPGs’ (as tabletop games are called in Japan). This is the category in which I’m always hunting for items on my trips and this time I was very happy with my finds…

It’s been a while since I’ve found a new Japanese Fighting Fantasy book for my collection, so I was pleased to see this JP version of ‘Out Of The Pit‘, the FF Monster Manual. Unlike the western version, it’s published at the same size as a normal FF book and is therefore a chunky little volume. The cover is a little tattered, but it’s in otherwise excellent condition and included its obi and even an advertisement for the Japanese Warlock magazine.

Speaking of which, I bought ten more issues of Warlock, which I found once again at Mandarake in Akihabara (where do they keep getting these from?). These weren’t cheap, but with this addition I now have 75% of the entire run of this magazine, including the first and last (#63) issues.

Moving onto one of my other collections, I found the above three Wizardry games. The leftmost had eluded me for years and was surprisingly inexpensive (about $30) but I didn’t even know Summoner had a PS2 version and didn’t hesitate to pay through the nose for it (~$100) when I found it in Nagano on Christmas Day. The last is the JP physical edition of the recent Wizardry 1 remake. Alas I was unable to find the special edition of this release, which comes with a lot of bonuses. One day I will…

This is a remarkable guidebook for all three Game Boy Color remakes of Wizardry 1 – 3. I’ve got many Japanese Wizardry game guides in my collection now, but this may be the best I’ve yet seen.

It starts with some lovely colour pages detailing the history of each game…

And then goes into detail about the specifics of the GBC versions of each title, including monsters, items and maps. Most of the book is in colour as well.

Each game gets its own section and as a result the book is fairly lengthy. The GBC versions of these games are rare and (very) expensive these days, so this book would have a limited audience. But I have all three games and will one day play them again and when I do this ‘bible’ will be extremely useful!

The above is the 1991 revised edition of the Wizardry TRPG rules for the tabletop game based on the video game series. I have read that the Wizardry TRPG was immensely popular back in Japan back in the day – competing even with D&D – but this is the first time I’d found a basic rule book for sale.

It’s got all the usual sections common to RPG rulebooks, and I like that the character sheet resembles those in the video games. I wonder what this game is like to play?

Speaking of the TRPG, I also bought the above. The two on the left are adventures, and on the right is a gamesmasters screen! These date to a few years before the rulebook above, which suggest they were intended for the first edition rules (which I’ve never seen). These were expensive, and only a maniac would buy them if he couldn’t even read them…

The above was an incredible find, not only because I’d never heard of it but also because I have since read it is ‘extremely rare’! It’s a Wizardry card game named after the ultimate wizard spell ‘Tiltowait’!

The description said it was ‘opened but never played’ and while the flimsy cardboard box had seen better days the cards themselves don’t show any evidence of use so I’m guessing the description was accurate.

Amusingly this is a reskin of Uno using monsters and spells from Wizardry as card art. From the included rules it seems ‘Tiltowait’ is the Draw 4 equivalent and other spells (‘Haman’ etc.) correspond to the other effect cards in Uno, with a few additions such as counter and discard spells.

The last game pickups from the trip were the above Switch titles. All of these are compilations of arcade games – mostly shooters. Taito Milestones 3 was purchased not just because it includes Cadash but also all three Rastan games and both Bubble Bobble and Rainbow Islands. It’s one of the very best arcade compilations I’ve seen! The game on the right is the special edition of Mushihimesama, the insect-themed Cave shooter.

Lots of treasures here, but alas my grails once again eluded me. The hunt will continue in future trips…