If you don’t think too much about it, Ronald McDonald may seem like little more than the happy-faced mascot of the worlds most delicious restaurant. He’s been bettering our lives since 1963, and after so long we’ve probably started taking him for granted.
But could there be more to his story? In those sixty-odd years this benevolent ‘clown’ has often demonstrated powers beyond the normal, and his fame has grown to truly extraordinary levels. He has transcended burgers and fries, and become a near-integral part of the tapestry of our daily lives.
He goes by multiple names (the Japanese call him Donald), and at times switches his gender. He can speak every language on earth and can play every instrument. He used to live in a fantasy world with sentient food, owns a spaceship and has a variety of magical powers that include the ability to produce delicious hamburgers from his trousers.
I know what you’re saying: ‘But he’s not real!’
This is of course the assumption we all make, because how could he be? And yet those who perhaps know him best – the McDonald’s corporation – have never said this. Quite the contrary in fact: in both 1995 and 2011 the company wouldn’t answer questions about how many Ronald ‘actors’ there were (“There’s only one Ronald McDonald.”) and in 2016 when he was ‘retired’ (due to the ‘creepy clown phenomenon’) they simply said he was now focusing on other things. He’s still ‘out there’ was the implication.
He’s become much bigger than his McDonald’s origins. Completely aside from the comics and books and toys and games and tv shows and even movies, he’s one of the most famous ‘people’ we all know, and his smiling appearance always bring with it happiness, hope, and a good meal. He’s become an idol around the world, and it was famously reported in 1995 that he was more recognizable in a worldwide poll than Jesus.
More recognizable than Jesus.
For various reasons we don’t see much of him these days but his memory lives on. I suspect he does as well, and is simply biding his time awaiting a triumphant return. Maybe next time his form will be different and perhaps at first we won’t recognize him. But his powers are vast and his message – eat my burgers – too seductive to ignore. I suspect in time we will once again accept – and indeed love – him as we once did.
The stakes are too high not to. A world without Ronald is a world without McDonalds. And is that any sort of world at all?
