Category: Toys

Ramen Universes Beyond: Tamagotchi

Its been half a year, so you’ve undoubtedly been wondering when the next licensed ramen review was coming. Worry no longer; it’s time for Tamagotchi!

Tamagotchi are the original ‘digital pets’ that were first released almost 30 years ago. The toys are still available in many (including retro) forms, but the characters are also available on a wide range of merchandise. In Japan, Cup Star is using them to sell instant noodles, such as this soy sauce flavoured example:

Apparently there are 20 different lids, each featuring graphics from the 29-year history of Tamagotchi devices. I wonder if collectors are going mad trying to collect all of them?

Opening the lid revealed an impressive-looking product, generously filled with pieces of egg, shrimp and unidentified brown rocks. To my surprise it smelled good, and I immediately became curious about the taste.

I added hot water and let it steep for three minutes, and the above shows the finished product. It smelled even tastier cooked, and unlike most of the (over) 70 ramens I’ve tried these past years it was with no hesitation that I extended my fork…

My verdict: actually quite good! If I had cooked this up in my Hakodate hotel room I would have been perfectly happy with it, and it’s only due to me simultaneously preparing a chicken ramen that I didn’t eat it all. Special props need to be given to the tiny shrimp, which rehydrated well and were very tasty.

As mentioned I purchased this in Hakodate, at a large and impressive supermarket. It was part of a large endcap display with all sorts of standees and point-of-sale graphics, none of which I bothered translating. This was a mistake, since I didn’t know that buying one entitled me to a free sticker, which almost certainly would have gone on that day’s postcard. 🙂

Not-LEGO UFO

Bernard generously sent me the above: a Tuomo brick-building kit of a UFO. Tuomo is a competitor to LEGO, and a well-reviewed one as well. Let’s build the kit and see how it is!

Much like LEGO, the pieces are separated into bag groups, numbered 1 through 3. These correspond to steps in the instruction book, to make assembly more streamlined.

The instruction book was in a bit of a state since it seemed to have been shoved into the box after all the bags. This has never happened with a LEGO kit, which usually protects its instructions in a cardboard envelope. Happily the book wasn’t damaged, just folded.

The instructions included steps with many more pieces than the average LEGO kit. I’m in the camp that believes LEGO has gone too far in recent years as far as dumbing-down instructions so I think this is actually a plus. It reminds me of LEGO instructions from my youth.

The pieces are the same size and look and feel like LEGO. The vast majority of the pieces in this particular kit are identical to LEGO pieces, and I wouldn’t be surprised if they all are. I could only detect two obvious differences: the ‘grip’ of the pieces seems stronger than LEGO, and of course they don’t have the LEGO logo on them!

The kit includes some metallic silver pieces. I’m sure LEGO have these, but I can’t remember seeing any (aside from little coins in the castle kits). I can’t tell if these are painted or cast with metallic plastic, but they look good and you can even see my reflection in the curved one.

There are no stickers, which is a massive positive. LEGO claims stickers keep costs down, but this kit has about twenty printed pieces and is much less expensive than LEGO.

It includes a light brick, which is turned on by twisting the top. The LED and battery seem to be sealed inside the brick and not replaceable, but I believe this is true for LEGO versions now as well (like the flame in the medieval blacksmith kit).

And lastly before I get to the assembly, the instructions contained a single error. You’ll see it asks for three corner bricks with a diagonal face, but the bags actually contained two normal corners and only one with the cut face. The diagram itself matched the bricks provided, so it was just the bricks listed in the blue box that were wrong, but it was an error regardless.

This could potentially be confusing for a builder, but I’ll forgive it since the diagram is clear and I’ve had LEGO kits with errors in instructions as well.

The base is built first. Previously in these Chinese brick kits I’ve seen things like woeful instructions, poor structural integrity or questionable engineering but this was solid, easy to put together and rests flat on the table. I’ll say this again, but if I didn’t know otherwise I’d just assume this was LEGO.

I didn’t take a lot of photos of the saucer assembly, but I found the design ingenious especially the ring that held the top and bottom halves together. This is a hidden-stud model, which means the top and bottom halves are inverted, and I was impressed by how this was achieved in a relatively small model.

Notably the kit has no minifig. While LEGO no longer has a copyright on the brick designs, they do on minifigures, which is why the competitors either have different figures or omit them entirely. The alien in this kit is made of sixteen pieces, but I believe the model would be better with an alien minifig in the cockpit.

And here’s the final product! The saucer sits on top of the ‘tractor beam’ and the light brick is underneath the saucer and easy to turn on or off.

And here’s what it looks like with the light on. I’ve placed my only minifig inside to show scale, and I think you’ll agree it looks fairly good.

This is a well-designed model, was fun to build and looks good made. This is by far the best LEGO competitor I’ve ever built, although it feels weird to call it that since the pieces are essentially identical. I don’t remember exactly how much this cost but I know it’s significantly less than were it an actual LEGO product, which is another positive. In short, this is essentially LEGO with a different name.

This is another example of why LEGO is under increasing pressure from these competitors, and why their prices are increasingly eye-opening as these competitors become more widely distributed. And as good as this particular mode is, I’ve read that another LEGO competitor makes an even higher-quality product so I’ve bought one of theirs and you’ll see it here as well one day.

LEGO Star Wars

I haven’t bought a Star Wars LEGO set for years, but this new release made me laugh, and I had to buy it.

I’m sure they contrived it to be exactly 700 pieces! As with most LEGO kits these days it’s built in stages and you only need to open one bag at a time.

Each of the above photos was taken after each of the six bags were completed. Can you see the mistake I made in the first two photos, and the ‘hidden’ pink piece (every Star Wars LEGO kit tries to include one hidden bright pink piece).

There’s also – inside the ‘S’ – a hidden scene of a tiny Rebel Frigate being followed by a Star Destroyer.

It was made for a shelf, and even the packaging shows it displayed on a shelf, so on my shelf it shall stay forever 🙂